The online world is now so saturated with advertisements (a typical consumer is usually exposed to up to 3,000 ads per day) that many people who shop online are so fed up that they are installing ad-blockers, deleting data that is shared with Google and removing themselves from email lists.
This is why content marketing is so important! You are providing value to consumers which means that they will choose to receive your messages. When you provide value and provide answers to questions that consumers are asking, your content is not seen as an interruption or an annoyance, but instead it is seen as helpful and consumers will more likely interact with your company. With a good content marketing plan, your audience will become your advocate!
One of the main things that stops business owners from creating a content marketing plan is the fear of having to write lots of material. If you worry that you are not a writer then it is remarkably easy to outsource the content to quality writers so don’t worry yourself about that part.
Why content marketing is so important
Below are some of the main benefits that you can expect when putting a solid content plan into action.
Boost Your Brand Authority
Let us assume that your job is a mechanic. If you own a garage in London, Essex or any other part of the UK you will find that consumers have so many options to choose from. The majority of consumers will always do some research first and that may include asking friends and families recommendations, or reading articles online.
If you were to post informative articles on your website that are answering questions such as:
- How can you protect your car against rust?
- What are the best quality tires to buy?
- Manual or Automatic: What are the main differences?
- What are the most reliable hatchback cars?
You will be letting consumers know that you are an expert in your niche and a leader of your industry and they will automatically see you as being a better alternative to your competitors who are not posting informative content.
It Will Improve Your Search Rankings
Search engines such as Google just love fresh content! When you are posting relevant, informative content that answers people’s questions and hits their pain points, search engines will reward you for that by ranking you higher as they will see you as a credible provider of information in your niche.
In addition, in the eyes of a consumer a website that is updated regularly will be more trustworthy than one that has not been updated for months.
According to recent studies, 70 % of consumers prefer to learn about a company through their website content and blogs instead of their paid advertisements.
One of the other main benefits of content marketing is that it is interactive, whereas most traditional marketing options are not. If you place an advert in a newspaper or on the local radio station you will seldom have the opportunity to interact direct with your potential customers.
But posting on Facebook and other social platforms gives your audience the chance to leave comments and ask questions or tell you what they think. This lets you build a relationship with your audience and answer any questions they have. Basically you can build their trust.
Even if you get negative comments, this can be good news as it gives you the chance to fix any issues and this shows other members of the audience that you care about your customers and want to deal with any problems quickly.
Having great content on social channels will inspire discussions, provoke thought and get everyone talking!
Summary of why content marketing is so important
- Content marketing can position you as a leader in your field that people can trust
- Content marketing will boost your search engine rankings and make it easier for potential customers to find your business online
- Content marketing can start a two-way conversation and helps you to understand your target audience more as you interact through discussions and comments on your content
- The majority of consumers prefer to read articles and blogs from businesses to learn more about them.
- Awesome content will add value, keep you at the front of consumers’ minds and is cost-effective.
If you are a local business who is looking to start a content marketing campaign through your website and social media channels the SGF Services can help you get started and get results quickly.
Take a look at inbound content marketing service here