Category Archives: News

Before the advent of Facebook pages, tweets, and LinkedIn profiles, email marketing was the best way to build and launch your email campaigns. And some say it still is. However, adding people to your email list is not something that can be easily done. You can't simply pitch in an invitation whenever you like. Because…

What is G suite and Why You Should Consider Using it To maximise best business practice and make full use of individual and departmental resources a company needs collaborative tools. In the past, many SMEs took Office 365 as the de-facto standard for such collaboration, but more businesses than ever before are waking up to…

Our Expert SEMrush Review - Is this the Right Software for Your Business? The number of SEO (search engine optimization) software suites available for business use are certainly not short on the ground, but SEMrush is one that surely deserves a special mention. Below we will explain what this highly popular digital marketing suite is,…

Any company in south-east Asia with aspirations to grow their business needs to consider the huge benefits offered through web hosting. Thailand is a major commercial hub and offers such services. As well as looking at important aspects of such services we will also delve into web hosting Singapore due to the greater choice available.…

Every company stands to benefit from effective branding in the digital age. New or established, big or small, companies thrive when their brand image is enhanced to draw in prospects. To fully understand the benefits of branding in the digital age, it is good to know exactly what branding is. Any brand is known or…

When running a business, campaign or project, hiring a digital marketing agency can prove beneficial. Such an agency will help you tap into digital expertise that will propel your business to another level. However, it can be hard to know where to start with digital marketing. In fact, it can be harder to select the…

It is never too late to beef up your social media strategy. With free social media management tools, the remainder of 2018 can be better. These tools will make your social media engagement strategy easier. In one place you can manage multiple platforms optimizing your energy and results. From scheduling posts in advance to tracking…

Success in your chosen business sector can only be achieved through multiple initiatives. These need to blend as seamlessly as possible in order to complement your company ethos and establish admired brand recognition. Positive lead generation strategies are a crucial strand of such initiatives. Defining lead generation? Marketing professionals and the media may use different…

Companies making maximum use of video content as part of their marketing strategy have already grasped that video marketing is a rapid route to brand exposure. We will explain why this marketing approach is so effective and why organisations looking to succeed in their business sector must take full advantage of this medium. Short, sharp,…

Step right up! Step right up! Once in a lifetime chance to try our excellent time machine, now with cup-holders! Would you like to return to the mystical year of 2017 and learn what exactly were the social media trends that surpassed all others? Of course, you do! Step up and take the social media…

If you want your business to prosper in the digital age, using social media as a business tool is a must. However, while social platforms such as Facebook can be extremely good for your business; if you are not tracking what is working well and what isn’t, you won’t know if you are using it…

It goes without saying that positive gains in brand recognition are an essential part of any business plan. Those who are falling short in this crucial aspect of business prosperity can boost brand awareness by listening to informed advice. This advice is available from specialist companies who have made it their business to understand the…

The positives of Pay Per Click (PPC) advertising campaigns are many and varied. While many companies have in-house expertise to plan and implement such a campaign, there are many who do not. If you are one of the latter, this does not mean PPC advertising should be ignored. Indeed, there is a highly effective route…

Successfully defining brand identity is certainly no walk in the park. It requires belief, determination, dedication and focus. It also calls for perseverance and a clear understanding of how you want your company to be viewed by the type of audience you have firmly in mind. Define yourself: It is vitally important that you begin…

Web design that strikes the right balance between stylish presentation, relevant content and ease of use will quite rightly gain plaudits, increase brand awareness and increase visitor numbers. With that in mind, here are 7 principles of good web design that will help meet those goals. A purpose to every element: Written detail, appropriate graphics…

Well prepared, well-structured and interesting. Meet these 3 goals for each post you create is the gateway to a wider audience. With that in mind let’s consider some top tips for an awesome and SEO friendly blog post. Captivating title: Titles sell content. Bear this in mind when deciding a title that will catch a…

The importance of user experience in SEO cannot be ignored by any company wishing to be successful in their market sector. Here’s why it is so important along with some major factors that need to be taken into account: Hand in Hand: The implementation, maintenance and improvement of effective and productive SEO is key to…

The online world is now so saturated with advertisements (a typical consumer is usually exposed to up to 3,000 ads per day) that many people who shop online are so fed up that they are installing ad-blockers, deleting data that is shared with Google and removing themselves from email lists. This is why content marketing…

O.K., you have products or services that you believe offer unique benefits to customers at prices they will appreciate. The problem is that you need to get the message out there, expand your reach and get your company known. Without solid, proven and realistic means to do this, you can have the best products or…

Customer engagement is without a doubt the most significant goal of online presence. The challenge is that when dealing with mobile traffic, you are hemmed into small screens and mobile device functionality. Creativity becomes crucial to get around the problem. You only have one opportunity to make a good impression; however, you have to get…

For any modern business having an android app is an amazing way to augment their business. It makes the business easily accessible for their customers. On the other hand, developing an android app is a Herculean task. You have no choice but to hire an android developer to create a mobile application that has an…

Nowadays, all of the searches are being performed majorly on mobile phones. With the progress in the technologies and the capability to have access to information via any mobile device, the necessity for Mobile SEO is increasing more than ever before. What does Google expect in 2017? Its more than 2 months, and a lot…

In the ocean of social media platforms, there are a number of reasons why you should pay attention to Pinterest—this networking site enables users to create an online image gallery, then share those collages known as “pinboards” with other Pinterest users—and perhaps move it up on your priority list of marketing. You might have got…

Is your SEO provider well-experienced or amateur? Are they not aware of all the Google algorithms and guidelines and might get you penalized? Nowadays, it is damn simple to put up a website and advertise SEO services without in fact knowing what they are doing. You will also come across marketers out there who will…

Pinterest is one of those a bit devalued social media platforms. A network that actually has plenty of room for imagination and expression, also proved itself to be successful to those businesses that implement it. According to statistics, Pinterest users are more likely to purchase more and spend more compared to the users of any…

With the New Year come new SEO theories and trends. While there are a few components of search engine optimization that have worked for lot many years and will keep working, there will always be new releases that you must shift your focus to. One of the most frequently asked questions on various Facebook, Twitter,…

Nowadays online shoppers rely more and more on mobile to manage their various tasks and interests: Additionally to their laptops, users are adopting tablets, smartphones, and even smartwatches to get up-to-date information. And, with mobile overshadowing desktops at a faster pace than ever, mobile marketing is no longer just an alternative option as previously it…

Whether you know or not, just creating a website with all advanced features and functionalities necessary to entertain your customers will alone won't do wonders. Connecting your target audience and promoting your products and services to them is equivalently important for more online interaction and publicity of your business brand. Thus, there can be nothing…

Google+ is undoubtedly the most dynamic social media platform for your business from an SEO point of view. Millions of people are addicted to social networking sites like LinkedIn, Twitter, and Facebook. Even huge organizations are on these platforms to endorse their offers. With the blend of social media and online marketing strategies, a lot…

There’s no doubt that link building is an uphill battle, particularly for eCommerce sites. It takes an exclusive approach to identify the hard links and pull ahead of your competitors. That’s why we have compiled these innovative tactics for magnetizing and building links that don’t get mentioned all too often but are very influential. Here…

Redesigning your website isn’t all about flashiness and fascination. Fundamentally to give your website a new-fangled look, you will have a chance to improve your website's performance on search engines in order to drive huge traffic. Beautiful websites that are responsive and on trend are great to have, however, what matters more is giving your…

We a lot of times hear a true fact that with change comes opportunity, then why do we get shocked when the change comes to SEO? It is correct that the SEO world is transforming at a lightening speed. During the last few years, Google algorithm updates have completely changed the web marketing domain. A…

The realm of mobility has drastically transformed the way we live. Smartphones and applications have turned out as the basic necessities of life because it is really crucial for businesses to develop a mobile app to flourish. Technology has braided together our social as well as professional lives; especially the mobile strategy. To a greater…

The mobile app industry has turned out to be money making and greatly augmenting over the past few years, and there is no sign of it to be out of action. With myriads of apps at present available for download, it’s vital for mobile developers to look for ways to outshine from the horde. On…

Are you planning to get started with your first website or blog, if so then you might have noticed that things can be a little more dramatic than it might seem? With myriads of options and hosting packages out there, understanding the rationales behind picking a hosting package can take a lot of time and…

2016 is soon going to end. Still, some of the SEO (Search Engine Optimization) myths are still preached as being true across a wide range of online platforms. As, these misconceptions can mean bad news for those operating an eCommerce website, allowing wrong or obsolete information influence your business lead in the following ways: Feeling…

Video on the internet has greatly evolved from a time when it use to take 15 minutes to buffer and  download a 15 second clip that was all about patience. Now, consumers watch more videos online than ever before and this has created many opportunities for business owners as well as marketers to demonstrate their…

What’s the main objective of your site? What’s the main goal of your site? To sell products, or generate leads, or get sign-ups? If you wish that your users must take a specific action, then you must design persuasive call-to-action buttons. Whether you use it on the pricing pages, landing pages, product pages or your…

The usage of social media is continuously rising. Today's businesses have finally understood the importance and the value of social media marketing. While it’s a frequently changing platform, there is no doubt that it’s here to live. Did you know that currently, 70% of the US population has minimum one social networking profile and 52% use two…

In the realm of SEO, we have apparent policies to pursue. Rules are accustomed to offering a functional, appropriate and secure environment and to ensure great user experience. To rank top on the search engine you need to keep up with the latest and varying SEO trends by persistently adjusting your approach to match any…

Are you in search of ways to improve your SEO? Do you know what can make Google fall in love with your websites and give them superior ranking in their search results? Google may look like a big bad demon to some but they require a little bit of kind loving care every now and…

It's no hush-hush that hiring a web design team can be costly, so if you are still in the primary stages of your business, it's really persuasive to want to give the best shot designing your own website. A lot of website owners do it all the time and find success, so, of course, you…

A web developer is one of the most critical to hire in Web Development Company. After all, that's an individual who will create the online facade of your brand and help you to communicate virtually with your customers. Therefore, it's particularly vital that you hire the right skill at the first time. Or else, you…

Do you want to build your business without a million dollar marketing financial plan? The majority of the small businesses do more than what is needed to do. If you expect results without spending a lot much, then you must carry out two types of marketing to ascend to the top - Search engine optimization…

In this progressively augmenting global market, simply targeting the local geographical market will no longer help your business grow. While the majority is discussing the significance of local SEO and rightly some are talking the opposite end of the field: International SEO. Regardless of the fact that it's hardly ever mentioned, it's very important. Do…

Is your paid advertising campaign doing well in driving visitors to your website? If yes, that’s great. But if a big percentage of people visit your website without getting converted to customers, then conversion optimization is a must. Are you facing challenges bringing in visitors and converting? Then you must without fail check out these…

Do you want to make your page keywords targeted and drive in more traffic? Do you want it easier for the search engine to understand what keyword your page should rank for? On page SEO checklist to rank on the first page, it provides a guaranteed checklist for your site to rank high in the…

The wild world of SEO is perplexing, rapid and difficult. Not to mention that SEO has made huge advances, although a lot of entrepreneurs are yet left with questions about what it is all about, how it functions, what’s altered, and, very importantly, how to make their businesses workable and profitable in the year 2016.…

Search engine optimization (SEO) is the smart use of keywords as well as a few techniques, particularly designed to bring the website to the top of a search – is the make or break cause for several new businesses. You may feel like SEO rules alter very frequently, and many times they actually do. It’s…

A bad social presence may be worse than none at all, so make sure that your accounts are managed well as it is imperative for attracting and engaging your target audience online. Social media isn’t something that will work if it is done at irregular intervals, and off-the-cuff status updates or quick posts to encourage your most recent…

Every business owner has business partners as well as competitors, which they very well should be able to race with and stay a step ahead in this online competition. But how would you win over your competitors and what tools should you be using for SEO competitor analysis to outperform your business. Gaining a detailed…

Let's face it Google is the cause for both our delight and despair. If you can match the pace with the SEO changes that get rolled out and follow them, then life is cheerful. But, trouble arises when you are not up to date with the regular updates that Google releases. In recent times, two…

Spending more money in designing flashy website would not help you in pushing the rank for your website. You should do something special that would really fulfil the criteria that is set by the search engine algorithms. These algorithms help the search engines in short listing your website for the end users surfing on the…