Do you want to make your page keywords targeted and drive in more traffic?
Do you want it easier for the search engine to understand what keyword your page should rank for?
On page SEO checklist to rank on the first page, it provides a guaranteed checklist for your site to rank high in the search engines. With the aim of getting the traffic, you must rank higher in search results compared to your competitors. On page SEO is crucial for optimization techniques that get you amazing results.
Undoubtedly, content plays an important role but it cannot give as much with no on page optimization. On page SEO optimization practices make more chances to get to first Google results.
What does On-page Optimization actually means in easier terms?
Anything that is done on a web page or website by using White-hat SEO practices that unswervingly (or in some way) increases SERP is known as On-page Optimization.
Flip through the latest 2016 On-page search engine factors:
These factors are crucial and go a long way in improving a web page to rank high on Google.
The main On-page factor which really contributes a lot in determining whether the page will be performing well in the search engines front is - Title. Make sure you are using targeted keywords or phrase at the start of the title tag, which should not be repeated as it is in the title tag to get better rankings on Google, Bing, and Yahoo. And, keep the character length limited to 65 characters only including spaces.
Then after move ahead with a search engine optimized URL structure again by aiming to use targeted keywords in the beginning of post URL. You must without fail avoid using certain special characters, brackets, symbols, comma’s and more as part of your post URL. Generally, it is advised to use numeric from 0-9 and alphabets in your URL structure and also use hyphens to distinguish two strings in URL structure. Make sure to use a pretty permalink in place of random strings in your permalink.
The title tag is used as H1 and you should use other heading tags like H2, H3, and H4 etc to emphasize various headings, sub-headings, and vital points. You don’t need to use any H1 tag in the content body section. Also, remember not to repeat H2 or H3 tags a lot of times, as it is considered as a negative SEO practice.
Check out what Matt Cutts says about the repetition of H1 or any other heading tags.
Keep the keyword density up to 1.5% with a combination of LSI keywords. You should use your primary keyword once in the first paragraph and then use it in the last paragraph spaced out from regular use in blog post content. Make it bold, underlined and italic to draw attention to important phrases and keywords and in your content.
Check out official Matt Cutts comment on what’s the best Keyword density:
Make sure to include unique and applicable Meta keyword and Meta description in each and every content. Also, you must use your targeted keyword in the Meta keyword and Meta description section. Create a Meta description tag which serves as a summary of your content. The length of your Meta description must limit to 160 characters with spaces. Make sure you write user-friendly Meta description tags for good Click Through Rate (CTR) in search engines. Still, a lot of search engines such as Bing even now prefer Meta keywords but Google has already made it crystal clear that they don’t give any weight-age to Meta keywords.
Check out the official statement from Google about use of Meta Keywords:
Image optimization plays a major role in SEO and it fosters a lot in bringing in traffic from image search. Yet, according to several case studies, keyword in image title and ALT text in image helps too much to make your content more fixated and targeted. Further, it is good to add one or more images to your content. Also, include targeted keyword as part of the image ALT text, image name, etc. Any content with relevant images makes the bit more interesting and eye-catching. While including images, you must search out for small size images only. Including big size images will reduce the speed of your page and will eventually bring down your rankings as these days Google considers website speed as one of the crucial rankings aspects of Google organic search.
Content is considered to be perfect if it is descriptive with good word count and not less number of words which will not perform well in the search engine. Try to maintain at least 700 words as thoroughly researched and long contents with very competitive keywords will give you the best results.
Interlinking of content
Linking your content to some relevant blog posts or wiki pages will help your readers understand it better. On the other hand, remember you don’t overdo it. Make use of keyword rich anchor text so that relating content can do better on the demanding search engine like Google.
Linking out to external sites
Another fantastic idea that will let your readers find significant information about the current topics is linking to the external websites. What is more, make sure you are linking your content to trustworthy sites only.
Write engaging content
Readers would want to spend time on the content that seems to be attention-grabbing in every manner. So, think of engaging content and add targeted keywords to enable the reader to find the content in the search engines. Also, you can ask questions or opinions of the readers to avoid higher bounce rate.
The final word
While a range of on-page SEO factors – counting prudent keyword optimization, schema markup, on page architecture – can have a positive impact on your ranking in the search engine rankings, keep in mind to focus on these ranking factors and take an extensive approach to search engine optimization, other factors that have great power is social shares, brand mentions, website authority, and links.