In the realm of SEO, we have apparent policies to pursue. Rules are accustomed to offering a functional, appropriate and secure environment and to ensure great user experience. To rank top on the search engine you need to keep up with the latest and varying SEO trends by persistently adjusting your approach to match any new algorithm updates.
On the other hand, there are the people (spammers) who attempt to outfox search engines and generate organic traffic to their websites without pursuing any rules but violating them instead. That’s the murky side of SEO.
If you are inquisitive to know the most common black hat SEO tactics that are used to impact Google nowadays are mentioned below. Just keep on reading; this piece of write-up has it within, so get engrossed and know the facts!
Have you ever seen the situation where a recently submitted comment on your website converts to spam with its useless message and irrelevant promotional link?
Spam filled comments are projected to create free backlinks. Links that are earned this way are 100% ‘nofollow’ and bring no SEO benefit, which makes this method a mere waste of time.
However, it is at present one of most accepted black hat practices. Furthermore, it is not always done manually, there are even many tools available to without human intervention add spam comments across the Web.
If your blog has provision for commenting without anyone to check their quality, sooner or later you are going to obtain spam comments which will give a negative impression to the users and degrade the quality of their user experience. That is why it's advised to put off spam comments before they make distract your readers and annoy them forcing to leave the page right away without commenting.
Keep in mind that spammy comments also spoil your blog by making it look abandoned and unethical. This is why you should scrutinize and approve the comments after weeding out the spam with the help of blocking plugins.
Spinning the Articles
Spun article are akin to the duplicate content issue and is frequently getting more popular. This is another level plagiarism and it includes making use of particular software which takes the copied source and rewrites it for further use as a “new”, or “unique” content. Efficient alteration decreases the risk of being caught by any plagiarism tool.
Matt Cutts put in plain words to make it clear:
The vast majority of the time it's very obvious: people are spending money out-and-out for links based on PageRank, flowing the PageRank, trying to achieve high the rankings.
He further said:
99% of the time it’s extremely evident that these are links that are being paid and purchased and sold and all these kind of similar stuff.
Spending money to buy links for SEO has some unquestionable advantages for the buyer. Firstly, it is effortless. Once an amount is transferred, there is no need to worry about the quality of the content. Secondly, the anchor text, an influential Google ranking factor, is also selected as per the customer’s choices.
These two reasons are sufficient to successfully maneuver search engine rankings which are why this SEO practice is classified as a grave black hat.
Also known as gateway pages, bridge pages, or jump pages which are particularly optimized for targeted keywords and designed just for ranking higher for specific queries. These landing pages have very less value and are only made use of to trap the search engines and convert a visitor from a preferred result to another, unconnected destination.
As the term says, copied content refers to the familiar “copy and paste” content conception practice across domains and means that para of copied content from various sources accurately match each other or appear very much similar. Search engines like for original content which is why content deliberately copied from different domains is considered as one of the nastiest black hat techniques. When the similar results are found in the Google listing, it clearly signifies manipulation of search engine rankings and it generally leads to poor user experience.
Duplicate content damages not only diverse domains but also one domain. On the other hand, the second case isn’t as difficult because it’s typically a sign of poor knowledge or negligence. As a result, it is vital to implement a canonical tag to point out the original version of your article. This way, you make other write-ups indistinguishable for Google bots.
To put this plainly, invisible text states executing white text, this is a list of keywords, put on a white background. This method makes keywords totally hidden from a visitor, but search engines can still sense and index them.
When you insert the word “cloaking” into the Google search bar, did you notice what happens? You will be provided a Google Knowledge result which would, first of all, explains “cloaking” as a search engine practice that shows totally different URL or content to the user than to the search engine spider.
Actually, this SEO process is said to be unreliable because it cheats search engines to achieve the desired ranks for target keywords. What is more, it’s an infringement of Google Webmaster Guidelines since, in most cases, it caters users with inappropriate results.
Search Console Help offers with most prevalent cloaking examples:
- Showing a page of HTML text to search engines whereas showing a page of images or Flash to the users.
- Inserting keywords or text into a page only when the user agent demanding for the page to a search engine and not a real visitor.
How this facilitates the practice:
Matt Cutts understands this Black Hat SEO Technique properly:
This notorious black hat SEO technique is no more as germane as it used to be in the earlier period. Now, search engines are very smart to get fooled with this plain trick.
According to the definition, keyword stuffing means overusing the same keywords all the way through one page in order to capitalize on its visibility as well as organic traffic. Content stuffed with keywords doesn’t appear natural and due to this, it’s not user-centric. There are tools available for Website Optimization Grader which can identify keyword stuffing on your page and notify you about its penalty.
The Final Say
The black hat techniques are very hazardous to make use of because they are by and large detected now or later. As a result, a website can be forbidden or penalized. Being banned is uncommon yet it means a final exclusion of a particular site from the SERPs. Penalization is a much more ordinary consequence to compensate for negative SEO and entails lowering of a site’s rank.