There’s no doubt that link building is an uphill battle, particularly for eCommerce sites. It takes an exclusive approach to identify the hard links and pull ahead of your competitors. That’s why we have compiled these innovative tactics for magnetizing and building links that don’t get mentioned all too often but are very influential.
Here are the hand-picked strategies for effective eCommerce link building
Most Ecommerce online sites have images of products, but product videos are actually more influential and can go a long way. We are not saying that each product in your estore must have a television quality commercial attached to it, but a plain video explaining how to use the product, what its advantages are, or even just a slideshow can make your product pages more link-worthy. And if it’s not feasible for all of your products, a few are better than none.
The simple presence of a video already offers you an SEO advantage like a thumbnail in the search results. This magnetizes attention towards your page in the search results and results into more clicks. In certain cases, that thumbnail can send more traffic to your eCommerce site making it rank high in the search results.
Engage with a Micro-Celebrity
SEOs have developed in a culture where anybody who writes the guest blog is the “frontrunner.” But you can convert this strategy on its head if you work with an industry expert whose emerging in the public's mind.
To make it clear tell us that who would benefit the most if Neil Patel wrote a guest post on your blog? Be frank.
Hire a micro-celebrity is another great way to buy natural links. Just pay them to write a guest blog, take a photo, create a video blog, do whatever they do most excellently, and post it on your site. Ask if they can support to promote it, and see the traffic come flooding in.
It's your opinion that what kind of a micro-celebrity you would want and can reverse your approach to guest posting. Use guest posts on your blog as a way of enticing attention. Just hire experts who have a good number of followers.
Yes, it's obvious what's going in your mind: Infographics are too obsolete. Why are you even talking about it?
Well, whether you accept it or not infographics are still an amazing way of spreading your word especially in the case of eCommerce sites. The reason to say so is that you can harness their power as they are useful to educate as well as to link both. Education plays a huge role in reducing user apprehension and elevating conversion rates.
The big two purposes that infographics serve are:
1. It fosters customers in deciding what's right for them when it is overwhelming for them to shop for something from so many products.
2. It’s also an extraordinary linkable asset. As per the Majestic, infographics are a great source of external backlinks and perfect for showcasing blogs too.
Ecommerce Blogging & Reviews
Think about something you can give away in return for a review. It can be anything like software, a useful product, or some service. Anything significant that bloggers in your domain would want to get and write about - fair deal. Find bloggers in your genre and keep the search in top results generally. If you own an online business, definitely you will get a lot of inquiries from your prospective or existing clients.
Although you own a content-based website, people will have questions that require answers. Instead of giving a small reply to every question by email, it’s good to write a comprehensive article including the problems and concerns of your users.
As people have a propensity to type the same questions in Google, and it would be amazing if your website comes up in the first place with a solution to their problems. That’s a great method to drive targeted organic traffic and even in generating quality backlinks.
Keep watch on your competitors
If you are quite serious to bring in more organic traffic then staying well-informed about your major competitors’ online is one of the mandatory marketing strategies. You have to watch your competitors on social media and look for their link-building as well as earning techniques, aligned with their content-marketing methods.
Promote your content
Just publishing great content won’t earn you backlinks unless you know how to promote it properly. You have to step out in the world and send emails to promote your finest articles. Thus, one of the best strategies to do this is to get in touch with bloggers or websites performing weekly or monthly roundups.
An effortless process to get quality backlinks is to write testimonials for sites you follow. You will spend just some minutes, and you can earn a link from the homepage of a reliable website. As long as you endorse a product as customer, there’s a high probability for you to get a link in barter for a testimonial.
The final say
Remember, these tactics have underpinned many to approach link building with a new frame of mind and a new approach. If you lack time and skills to perform these techniques to earn eCommerce links to strenghthen your estore ranking and performance, you can hire a reputed SEO company for building eCommerce link wisely.