Is your paid advertising campaign doing well in driving visitors to your website? If yes, that’s great. But if a big percentage of people visit your website without getting converted to customers, then conversion optimization is a must. Are you facing challenges bringing in visitors and converting? Then you must without fail check out these five tips to optimize your website for better conversions.
However, before we start, let’s know what a conversion rate is? The conversion rate is the percentage of website visitors who take a particular action, generally responding to the call to action (fill form, call, driving directions, purchase, etc.). Remember, the standard landing page conversion rate is 2.35 percent across all the industries. But you can do much better than that. So let’s understand how to boost the conversion rate.
- Plan and set goals before starting to build a page
Prior to building a web page, you must have a goal and a plan of action to reach that goal. Just don’t leave it all on destiny and look forward to building something that looks amazing. According to the ideal approach, prior to designing anything, you should define the plan of your project counting goals and your target audience. After targeting your audience, create some user personas. Also, keep these personas in mind when developing or redesigning your website.
Here are some things to consider when building a persona:
- Information of Demographic
- Challenges customers face
- Expected results
For example, if your business deals in cosmetics, then your target audience would be young girls, college girls, working women, housewives and more. This is how you should be creating personas depending upon your target audience by taking into account the persona’s aims, problems, and requirements. Find out what your potential customer want the page to bring about and ensure that it contains a clear call to action.
- Keep it simple
Have an objective for your page; make sure the objective is clear to the searcher so that it's not hard for your site’s visitors to convert.
But how do you make it effortless to convert? Take away all the possible distractions.
If we talk about the landing page for Facebook’s advertising service – Canvas. Actually, it gives users two alternatives
- Get started
- Scroll down to learn more
If you scroll down, you get the next CTA, which is another option to stimulate users to sign up for Canvas.
This is how you can make signing up easier by providing the user more alternatives.
Moreover, make use of images and colors prudently.
Look into Square space and Themes Kingdom, they make use of amazing images to demonstrate their themes. Their images aren’t devastating because they use white space wisely, and they don’t go overboard by using a variety of diverse colors. A lot of images and colors will only divert your site visitors. When used appropriately, color can hugely help in increasing conversions.
One of the Kissmetrics blog post revealed the psychology of color such as
- Blue helps in generating trust
- Yellow signals caution
- Orange means fun and can make viewers feel impetuous
- Black says opulence and value
- Basic colors are good for your CTA as they have higher conversion rates compared to the darker colors
Remember, that it's not possible to cover each and every inch of your website with images or text doesn’t mean that space is wasted. The white space around a call to action button helps the button be prominent and increase conversions.
Did you know Basecamp improved conversions by 14% when they decluttered their homepage?
It’s a fact that sometimes less is more. Hence, white space can help in framing the vital elements of your landing page.
- Do A/B testing for everything
To change anything anytime on the website do A/B test.
A/B testing includes testing two options. So if you want more visitors to fill out a form on your site, you could test by adding or removing one of the form’s fields to see if the change improves conversions. A/B test can be done for headlines, button design, landing page design, or call to action copy or for any other part of a web page. This testing for new page elements helps you to see how the changes impact your conversion rates.
A few points to keep in mind with A/B tests:
- Always test only one-page element at a time
- Take sufficient time to run the test so that you have adequate data. One or two days is not sufficient time for a small business
- Don’t just test for one time and leave– A/B testing should be a continuous process
- Go for Mobile Optimization
- Everyone knows that mobile internet usage is 75% and going beyond
- 60 % of consumers use mobile fully to make purchase decisions
- On mobile optimized sites, shoppers convert 160% more
At the same time, speed is also an important factor both for mobile devices as well as on the desktop. 73% of users say they have used a website that was too slow, and 40% shoppers quit the page if it takes longer than 3 seconds to load. So optimize your site for mobile and desktop to let it load and respond fast.
Check Google Page Speed Insights to know more about loading speed and some suggestions on how to make your pages load faster on mobile and desktop devices both.
- Add social buttons
Including reviews on your website would not only build trust in your business, but it can also increase your conversion rate.
A few stats why your website needs reviews
- 92% of consumers read reviews
- 88% of customers believe in online reviews as much as they believe in their contacts
- One review can improve conversions by 10%
Now, that you are familiar with the tips and tools you need to increase conversions on your website, you can start working on getting searchers to your site. Later, once you have enough visitors make use of these ways to boost website conversion.