In this progressively augmenting global market, simply targeting the local geographical market will no longer help your business grow. While the majority is discussing the significance of local SEO and rightly some are talking the opposite end of the field: International SEO. Regardless of the fact that it's hardly ever mentioned, it's very important. Do you know the ins and outs of international SEO--and do you know how to optimize your site/page so that they are easily accessible on a global scale? Let's dig deeper into this topic in order to update you more about international SEO and how it is useful for your business bottom line.
Four important points regarding international SEO:
Begin with the Target Language
You will actually need to start with language, as this is the basic factor when it comes to driving in international traffic. The simplest solution to making your site quickly searchable on search engines you must create localized content to target all languages you wish connect with. Although you think most of your international customers speak English, you should not presume they want to shop from a website in English. The maximum number of international consumers prefers buying from websites that have content in their primary language.
As per the research study by Common Sense Advisory, 30% of respondents never make a purchase from English language sites. Another 29% very once in a blue moon buy and this means 59% of the global consumers will probably never think of making a purchase from your website if it is only in the English language.
According to Don DePalma, founder of Common Sense Advisory "Taking into account the data from the survey we performed, there should be no objection that why you should localize your website and product descriptions if you want to sell more goods or services to in the global market."
Besides, having an option of translating your website content into other target languages, you also require ensuring that you have chosen appropriate keywords in all the languages selected. To facilitate this, you will have to perform separate keyword research for each target country or region.
Choose a Country-Specific Domain
Just as the United States usually uses .com, .net, or .org domain extensions, different countries make use of country-specific top-level domains. For illustration, if you are willing to target Australian users, www.website.au would rank high compared to www.website.com in Australia. If you want to avoid the cost of developing entirely a new website, you can create a dedicated landing page for your site that is somewhat like www.website.com/au.
Create an International Lead Generation Strategy
Just having an internationally optimized site will not prove to be enough. You will also need to concentrate on country-specific lead generation plans to bring in traffic to these pages. Amid the other ideas, one of the vital ideas is to build relationships with local influencers as per the SEO strategist and entrepreneur, Matthew Capala. "By having joint ventures and/or building relationships (such as a blog post or an ebook exchange) with local influencers "with a step on the ground" in other nations, you can extensively extend your global reach and prospective audience," Capala adds.
Don't Miss Out Link Building
As clearly evident, almost the whole thing changes when you target a new lingo. As well as, developing a new lead generation strategy, you consequently need to contemplate link building. It's unlikely that the websites you use for your English language domain will embrace any value for your other country-specific domains. As always, make sure that you pursue link building top practices to take full advantage of your efforts. This means fixating on both reputation and relevancy.
Keep Your Eyes and Ears Open
As a final point, you have to be ready to monitor your international influence and pay attention to what people are saying. You will unquestionably make errors when you are dealing with diverse cultures and must be geared up to rapidly fine-tune your strategies.
As is the status in the U.S., Keeping an eye on social media is the best way to acquire insights into what customers likes and dislikes. Actually, in context to one of the articles by Paula Shannon of Lionbridge, "evolving markets have espoused social media in numbers far better than the US and Europe too." In the countries of the Middle East and Africa, a notable 4 out of every 5 internet users are on social media networks (the maximum social media penetration in the world).
Using social media to your advantage, you can look for different patterns and trends in markets that you're otherwise not very familiar with. And while you may attempt to handle this task on your own, you should consider hiring a local SEO expert to help you with country-specific issues.
Overlooking International SEO will cost you sales
As you can make out, international SEO is vital--and not as complicated as you at the first place might have assumed. It just takes some more time and attempts to master. By making use of these resources and tips, you can begin creating a full-spectrum SEO strategy that lay emphasis on local as well as international search.